My strength is Product and Design Strategy. I use AI, not the other way around. AI is transforming design processes. It's enabling smarter personalization and providing better insights. But it’s still people who create the best experiences.

User Centered Design is at the heart of everything I do. My mission is to help your Team or Business achieve its next success.

For 25 years I have been creating online banking experiences with clients like Crosskey, Ålandsbanken, S-Banken, Marginalen Bank and POP-Bank.

The name Blueberry Maybe comes from a cherished childhood memory. One day my uncle wasn’t sure which berries to use in a cake, so he just picked randomly from the freezer. We asked what flavour it was, he humorously coined the phrase: "Blueberry Maybe".